What is the Business Strategy Club?

For Students:

The Business Strategy Club provides students with the opportunity to apply the concepts discussed in class to real life scenarios. We invite real companies to come to our meetings. These guests come to the club looking for a solutions to complex business problems. Whether the problem deals with starting a new venture, developing a more powerful marketing strategy or changing the direction of the company, students get the opportunity to conquer challenges that upper managment deals with.

This gives students the opportunity to develop skill sets that no other class or club can offer. Students gain a better understanding of the competitive business world. Students learn from one another about strategic concepts, planning and implementation.

All Students are welcome to join.

 

For Companies:

The Business Strategy Club offers free consultations to companies who have the time and desire to become more efficient and more competitive. We work with companies from all industries and we provide solutions to problems of all kinds. Whether you are struggling to hit your target market, or need help with a new venture, we are ready to tackle the challenge.

In the past, we have focused on developing marketing plans, finding strategic direction, managing growth and developing new ventures. We welcome all challenges and all companies.

To arrange a meeting with the club please click here

About the Club

The Business Strategy Club (BSC) is a Marriott School of Business sponsored organization. Its purpose is to connect local and national businesses with the fresh ideas and bright minds of Brigham Young University’s up and coming consultants. We specialize in new business analysis, marketing strategy, and strategic direction.

As the club grows and develops, we add to it an ever-increasing list of clients from local companies such as Sub-Zero Ice cream and Sprinkler World to nation-wide companies such as iBahn and RedFish Insurance. Whatever the challenge, the BSC is sure to lend valuable insight and research at the low price of sharing your time and experience.

 

The Format

The club follows routine format. Meetings are held weekly. The content of our meetings rotates between training, guest speakers, and most importantly, working with companies. When the club performs consulting for companies, we do so in a competition format. Rather than give one analysis and opinion we will maximize the breadth of information by working in multiple teams. This has two important implications (1) the company rep will be expected to choose the winning team and (2) it is tradition to provide a prize to the winning team (typically $100, but some companies have given coupons, movie tickets, or other incentives—we are college students after all.) As for the company’s format, they have two options:

  1. The One-week option (the brainstorm):
    1. The company representative will be introduced and the goal will be established
      1. Usually only one or two objectives will be explored
    2. The company representative will come prepared to present the issue (15-30 min)
      1. Questions
    3. The club will break into teams and to brainstorm
      1. Rep will field specific questions
    4. Ideas/work will submitted to the rep
      1. Rep can ask questions
  1. The Two-week option:
    1. Week 1
      1. The company representative will be introduced and the goals will be established
        1. Usually only two to three issues will be explored
      2. The company representative will come prepared to present the issue (20-40 min)
        1. Questions
      3. The club will break into teams and to brainstorm
        1. Rep will field specific questions
    1. Week 2
      1. Research and group preparation throughout the week
        1. Some questions might be asked of the rep throughout the week by email or preferred channel of communication
      2. The teams will present their solutions to the rep(s) (10-15 min/each)
        1. There are typically 3-4 teams
        2. Rep is free to ask questions
      3. The club is setup as a competition; the rep will choose a winning team with the best proposed strategy - prize will be awarded.
        1. The Rep can deliberate and choose a winner the day of presentations, or review materials that will be sent, and decide within a few days.
          1. Should the later be chosen, an officer of the club will need to be informed as to which team was chosen.

After Week 2

Materials (Power Points) will be emailed to the company's representative.

Follow-up on the outcome